The Best Place to Shop in Fitzrovia, London

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We've compiled the best of the best in Fitzrovia - browse our top choices for the top things to see or do during your stay.

So Tiny London

Fitzrovia Fodor's Choice

This small store has loads of imaginative clothes for babies and young children, such as T-shirts emblazoned with Union Jacks and phrases like "Darth Vader Is My Father" and "Baby Gaga," as well as the utterly inspired baby onesie decked out in classic black-and-white prison stripes with the caption “Been Inside for 9 Months.” There are also pretty dresses with English Rose prints, dragon costumes for dress-up, and great gifts for the little ones in your life, like dinosaur hand puppets or a knitted gold crown.

Not finding what you're looking for?

We've got a few suggestions for nearby spots.
Soho Fodor's Choice

Liberty0.3 miles away

Regent St., London, Greater London, W1B 5AH, England
We recommend 5 Shopping in Soho
Soho

Reckless Records0.3 miles away

30 Berwick St., London, Greater London, W1F 8RH, England
We recommend 5 Shopping in Soho
Soho

Agent Provocateur0.3 miles away

6 Broadwick St., London, Greater London, W1F 8HL, England
We recommend 5 Shopping in Soho
Soho

Hamleys0.4 miles away

188–196 Regent St., London, Greater London, W1B 5BT, England
We recommend 5 Shopping in Soho
Bloomsbury Fodor's Choice

Maggs Bros. Ltd.0.4 miles away

48 Bedford Sq., London, Greater London, WC1B 4DR, England
We recommend 3 Shopping in Bloomsbury