47 Best Places to Shop in Piazza di Spagna, Rome

The place to go for unique, handmade-in-Rome bathing suits, Marisa Padovan has been sewing for Hollywood starlets like Audrey Hepburn and the well-heeled women of the Eternal City for more than 50 years. Choose from ready-to-wear coverups or suits trimmed with Swarovski crystals, or have the staff help you design a bespoke bikini or one-piece. The chic, cheery boutique also sells daughter Flavia's line of velvet trousers, knit ponchos, silk dresses, and cashmere coverups that make it easy to transition from a day by the sea to an evening on the town.

Taking its name from the common childhood demand “put me down,” this shop has been styling the littlest Romans for more than three decades. It's stocked with European brands to outfit children from head to toe, plus all the toys, bags, and adorable accessories a tiny tot can tote. There are two neighboring storefronts: one for ages 0–3 and the other for ages 4–14.

Notable for its lightweight bohemian knitwear designs with instantly recognizable patterns of zigzags, waves, and stripes (some of which are influenced by folk art), the now high-end brand started in northern Italy producing tracksuits in the 1950s. Missoni now designs everything from elegant evening wear to must-have swimsuits, and is unlike other Italian fashion families: in three generations there have been neither vendettas nor buyouts by huge multinational conglomerates to stain their colorful history.

Run by two friendly brothers, who took over the business from their father, this barbershop is preferred by actors performing at the nearby Teatro Sistina. It was founded in the 1970s and still has charmingly retro decor. They offer haircuts, beard care, manicures, pedicures, facials, and massages and have their own line of products. For extra privacy, you can request the private room.

Patrizia Pepe first emerged on the scene in Florence in 1993 with an aesthetic that's both minimalist and bold. Jackets with oversize lapels, playful pleats, mesmerizing mesh, and the occasional feathered poof set the designs apart. Spending time in the shop of this relative newcomer to the Italian fashion scene gives you the opportunity to pick up an item or two before the brand becomes the next fast-tracked craze.

Specializing in timeless styles for the youngest Romans (ages 0–16) since 1932, Piccadilly is bursting with Liberty-print floral frocks, bloomers, scalloped collars, and dress shorts with suspenders. It's known for its special occasion–worthy clothes and impeccable tailoring.

This outfit has been making exclusive stationery since 1774. The first Rome shop opened at the request of the royal household, and this is where the city's aristocratic families still come for engraved wedding invitations and timeless visiting cards. It also sells desk accessories, wallets, and briefcases made using the best Florentine leather.

Mario Prada founded the Italian luggage brand in 1913, but it has been his granddaughter, Miuccia, who updated the designs into the timeless investment pieces of today. You'll find the Rome store more service-oriented than the New York City branches—a roomy elevator delivers you to a series of thickly carpeted salons where a flock of discreet assistants will help you pick out dresses, shoes, lingerie, and fashion accessories. The men's store is located at Via Condotti 88/90, while the women's is down the street at 92/95.

Started in 1996, Pro Fumum (also seen as Pro Fvmvm) is a cult classic in Italian fragrance design. Each of its unisex scents comes with a poem that describes the intention of the artisans. The philosophy here is that smell can trigger memories more powerfully than any photo, so the pricey-but-worth-it fragrances are created to evoke experiences like walking through a forest or listening to a thundering Roman fountain.

Well-heeled moms shop for their budding fashionistas at Pure Sermoneta where you'll find garments straight off the catwalk. High-end luxury labels include Fendi, Diesel, Dior, Marni, Juicy Couture, Nolita, and Gucci, with the designer price tags to rival any adult-sized shopping spree.

Fans of the brand will think they have died and followed the white light when they enter the Ferragamo stores, where shoes and handbags are displayed on pillars like jewels. The Florentine design house also has ready-to-wear clothes, scarves, and ties. Men's styles are found at Via dei Condotti 65, women's at 73/74. Its splendid luxury Portrait Suites Hotel is on the upper floors.

Whether you're looking for fancy opera gloves or for a fashionable but warm pair to get you through the winter, Sermoneta has a vast selection. Browse through stacks of hand-stitched nappa leather, deerskin, and cashmere-lined capybara gloves in all colors. You can also head upstairs for a custom fitting and then have your gloves personalized with your own initials, logos, or other designs.

This little shop is known for jewelry crafted from authentic ancient Roman coins. There are also unique items like micro-mosaics from the Vatican school and small silver figurines inspired by Rome's many fountains, among other home decor pieces.

In business for more than 100 years and beloved by many Italians, Superga sells timeless sneakers in classic white or a rainbow of colors. The 2750 model has been worn by everyone from Kelly Brook to the Princess of Wales. There is another location on Via di Campo Marzio.

Valentino fills most of Piazza di Spagna, where the designer lived for decades in a lovely palazzo next to one of the multiple boutiques showcasing his eponymous designs with a romantic edginess—think studded heels or prêt-à-porter evening gowns worthy of the Oscars. Rock stars and other music lovers can also have their Valentino guitar straps personalized when they buy one at this enormous boutique.

Versace's Rome flagship is a gem of architecture and design, with Byzantine-inspired mosaic floors, futuristic interiors with transparent walls, and merchandise that has a sexy rocker-Gothic-underground vibe. Here you'll find apparel, accessories, and home furnishings in designs every bit as flamboyant as Donatella and Allegra (Gianni's niece).

For more than 110 years, the brand founded by Ermenegildo Zegna has been a powerhouse of men's clothing in terms of both construction and fabric. Indeed, to ensure a high standard of quality, Zegna produces all the wool fabric it uses at its mill in the Italian Alps. Although there are also lines of sportswear, shoes, and accessories, this really is the place to splurge on a formal, tailored suit.