27 Best Places to Shop in Piazza Navona, Campo de' Fiori, and the Jewish Ghetto, Rome

Instead of sending a postcard home, why not send a letter written on sumptuous handmade Amalfi paper purchased from this shop? It also sells hand-bound leather journals in an extraordinary array of colors and sizes. There is a second location on Piazza Navona.

Husband-and-wife duo Andrea Ferolla and Daria Reina (he's a fashion illustrator, she's a photographer) curate a selection of clothes, bags, vintage jewelry, books, home decor, and anything else you might need in this cult favorite lifestyle-concept shop. Their signature fabric bags are designed to go from the plane straight to the beach club, and they regularly release collectible items featuring Ferolla's whimsical illustrations.

For more than 50 years, INOR dal 1952 has served as a trusted friend for Romans in need of an exclusive wedding gift, delicate stemware, or oh-so-perfect china place settings for a fancy Sunday lunch. Entrance is via a secluded 15th-century courtyard and up a flight of stairs. The store specializes in work handcrafted by the silversmiths of Pampaloni and Bastianelli in Florence.

Tailored jackets with exotic trims, dresses in eclectic prints and bold colors, and smart linen suits are some of the offerings at this airy, spacious boutique curated by Soledad Twombly (daughter-in-law of painter Cy Twombly). In addition to her original designs, look for a sophisticated mix of antique Turkish and Indian textiles, jewelry, shoes, and small housewares picked up on her travels.

Lebanese designer and artist Gilbert Halaby was featured in fashion magazines like Vogue and created jewelry for Lady Gaga before giving up the rat race and opening his own shop, where the ethos is all about slow fashion. His boldly colored leather handbags incorporate suede, python, fringe, raffia, or jeweled handles, and his silk scarves are printed with his original watercolors, some of which are also on sale. The small, homey boutique—with a velvet sofa and lots of books, plants, and art by Halaby himself—is mainly open by appointment. But try passing by and ringing the bell; if Gilbert is there, he might just invite you in for coffee or Campari.

This Navona jewel, around since 1945, is crammed top to bottom with artistic, well-crafted puppets, dolls, masks, stuffed animals, and other toys for children of all ages that encourage imaginative (and low-tech) play and learning.

Complete with hand-labeled wooden drawers holding more than 200 varieties of herbs, flowers, and tinctures, Antica Erboristeria Romana has maintained its old-world apothecary feel (it's the oldest shop of its kind in Rome, dating back to 1752). The shop stocks an impressive array of teas and herbal infusions, more than 700 essential oils, bud derivatives, and powdered extracts.

Chock-full of educational, fair-trade, and eco-friendly toys that share shelf space with retro and vintage favorites, Città del Sole is a child-friendly delight. Items are arranged by age group, and the staffers are knowledgeable in guiding you toward the perfect puzzle, gadget, or book.

Architects Giulia Giannini and Costanza De Cecco craft jewelry inspired by Italy's most beautiful structures. Available in silver and gold, standout designs from the contemporary brand include bold curved earrings in the shape of the Pantheon's internal dome and delicate rings based on Venetian arches.

Thanks to immaculate tailoring and custom-designed clothing, Davide Cenci is an Italian fashion powerhouse. Although the store features high-quality men's and women's clothing for every occasion, the label is most famous for its opulent cashmere, sailing sportswear, and trench coats. Attention to detail and customer service are hallmarks here: its clothiers will tailor most anything to fit your body like a glove and then have it delivered to your hotel (or to their store in Milan, if you are switching cities) within three days.

When your great-grandmother is Adele Fendi, it's not surprising that creativity runs in your genes. Young Roman designer Delfina Delettrez creates edgy gold and silver jewelry that might incorporate anything from bone and glass to diamonds and pearls. Although colorful pieces shaped like lips, eyes, or even fingers have a 1980s surrealist feel, items such as delicate gold chain necklaces or earrings designed to hold earbuds are oh-so contemporary.

In business since 1972, this family team creates colorful, stylish leather handbags, belts, keychains, and sandals near Piazza Campo de' Fiori. Choose from the premade collection, or order something in the color of your choice; their workshop is visible in the boutique.

A familiar face at the city's fashion shows, designer Susanna Liso, a Rome native, mixes raw silks or cashmere and fine merino wool to create captivating, enveloping garments that sometimes feature seductive or playful elements. Both her haute-couture and ready-to-wear lines are much loved by Rome's elite.

One of Rome's preferred shops for those who appreciate exquisite writing materials, Manufactus specializes hand-bound leather journals but also sells such items as wax seals, presses for paper embossing, Venetian glass pens, and ink stamps. There are three other locations on Via della Rotonda, Piazza Navona, and Via dei Coronari.

Drawing heavily on ancient Roman and Etruscan designs, the jewelry from former costume designer Massimo Maria Melis will carry you back in time. Working with 21-karat gold, he often incorporates antique coins in many of his exquisite bracelets and necklaces. Some of his pieces are done with an ancient technique, much loved by the Etruscans, in which tiny gold droplets are fused together to create intricately patterned designs.

When strolling down Via del Governo Vecchio, a street popular for funky and edgy clothing boutiques, you can't help but stop and stare at this shop's windows, where the family-run business displays some of its best hippie-chick and bridal-chic gowns, as well as Japanese Noh theater–inspired coats. The highly original and highly coveted clothes are carefully crafted and hand-painted with one-of-a-kind designs.

Dating from 1850 and adhering strictly to family recipes passed on from generation to generation, this shop makes some of Rome's finest chocolate delicacies and other sweet treats. The selection of more than 80 confections includes everything from dark-chocolate truffles to marrons glacés. The chocolates shaped like every letter of the alphabet are perennial favorites, though.

If you can't make it to Venice to shop for its famous handblown glassware, your next best option is to visit Murano Più, where items include vases, tableware, chandeliers, and jewelry. Each piece is handcrafted by a master glassblower using ancient techniques kept alive by artisans since 1291.

Since the 1950s, the Nardecchia family has been in the business of selling beautiful 19th-century prints, old photographs, and watercolors that depict Rome in centuries past. Can't afford an 18th-century etching? The store has beautiful postcards, too.

This fiercely independent bookstore with neon signs and bursting shelves stocks English-language best sellers as well as vintage postcards and used Italian books. It also regularly hosts chats with authors and has a particularly charming children's book section focused on all things Rome.

Dating from 1938, this shop showcases exquisite, antique, micro-mosaic jewelry painstakingly crafted in the style perfected by the masters at the Vatican mosaic studio. The small works were beloved by cosmopolitan clientele of the Grand Tour age and offer modern-day shoppers a taste of yesteryear's grandeur. You'll also find 18th- and 19th-century cameos and beautiful engraved stones, one-of-a-kind rings from the 1960s and ’70s, as well as contemporary jewelry.

This charming shop near the Piazza Campo de' Fiori sells original and whimsical handmade children's clothing. If you're looking for something truly unique, Rachele (the Swedish owner and designer) makes only two of everything for tykes up to age 12. Your children can make a statement with any of her cute pants, trapeze skirts, or rainbow-color tops.

Sitting in the shadow of the Pantheon, Replay has jeans and T-shirts with that little extra Italian kiss that makes everything fashionable and casual-chic rather than sloppy. Denim styles range from punk to hip-hop, though there are also some jeans with more traditional cuts.

SBU stands for Strategic Business Unit, a hip menswear label created by the Perfetti brothers in 1993. Just as their last name suggests, the jeans, casual clothing, shoes, and other sportswear sold here are just plain perfetti. Set in a 19th-century former draper's workshop, this is the store where Rome's VIPs buy their soft and supple vintage Japanese denim. The label also does well among A-listers in Paris, London, and Los Angeles.

Have decorator envy? Head to the flagship store for Limonta, one of Italy's most prestigious and historical textile brands. Here, everything from table linens to duvet covers is made using the rarest and most sought-after fabrics in soft, calming colors. Look for comfy robes and other loungewear as well.

First opened in 1867 and listed with the Associazione Negozi Storici di Roma (Association of Historic Shops of Rome), Tebro is a classic Roman department store that specializes in high-quality linens and sleepwear. You can even find those 100% cotton, waffle-weave bath sheets that are synonymous with luxe Italian hotels.

Vintage-clothes hunters, costume designers, and stylists alike love browsing through the racks at this fun, inviting shop, which is stocked wall to wall with funky 1960s and '70s apparel. There's definitely no shortage of goofy sunglasses, flower-power bell-bottoms, embroidered hippie tops, psychedelic boots, and other trippy merchandise from the days of peace and love.