4 Best Places to Shop in Villa Borghese, Piazza del Popolo, and Flaminio, Rome

This tiny shop is a holdout of Via Margutta's days as a street full of artists and artisans. Sandro Fiorentino's father opened the shop in 1969 (he carved plaques like the one that marks Federico Fellini's house up the street), and Sandro still engraves the marble by hand. The shop is packed full of plaques, many with clever phrases, which make a great souvenir. Sandro will also engrave a message of your choice upon request.

At this little atelier on a side street off Via di Ripetta, Elisa Ruggieri and Ilaria Gozzi dream up sustainable jewelry in unconventional shapes (think: square or egg-shaped rings). They like to work with clients to create tailor-made jewelry, customizing pieces with precious and semiprecious stones.

Considered by many to be the Cadillac of fedoras, the dashing version by Borsalino has been a staple of the fashionable Italian man since 1857, adorning the heads of many silver-screen icons, including Humphrey Bogart (who donned one in Casablanca) and Harrison Ford (as Indiana Jones). Few hats are made with such exacting care and attention, and the company's milliners still use machines that are more than 100 years old. Borsalino also has boutiques near the Pantheon and Piazza di Spagna.

Originally from Rome but now based in Milan, Laura Urbinati is a fashion designer whose swimwear has appeared on the pages of Vogue, Elle, W, and other magazines. At her namesake shop on a street just off Piazza del Popolo, you'll find colorful silk tops, pants, dresses, and skirts with bold prints and patterns in addition to the swimwear she's famous for.