The Best Place to Shop in East London, London

This petite boutique claims to be London's first store dedicated to socially and environmentally sustainable fashion, with a strict transparency and accountability policy that all its brands must adhere to. So you can happily indulge in the likes of Marimekko, Kowtow, and Bobo Choses, plus accessories from Aspiga, ELK, and LULU Copenhagen entirely guilt-free.