3 Best Hotels in Fitzrovia, London

Superstar London hotel designer Kit Kemp has taken the fabled Bloomsbury Group as her inspiration for this supremely stylish boutique hotel, which, if anything, feels more like a private members' club. Bedrooms are adorned with period art, chic wallpaper, and decorative beds, but have all the contemporary luxuries you'd expect: walk-in showers, flat-screen TVs, and iPhone docking stations. Communal areas include the beautifully appointed drawing room, complete with a Chesterfield sofa on either side of the fireplace, and a sumptuous library featuring paintings by Bloomsbury Group artists. The restaurant, Oscar, serves excellent European cuisine, and the bar is a trendy (though pricey) local hangout. There's also a weekend film club showing classics and new releases that's a great value: a three-course lunch, dinner, or afternoon tea, plus a movie in the plush private screening room, all for £55.

Style and image are the draw at The London EDITION hotel, where Michelin-starred chefs and hip bars complement the boutique property’s sleek, contemporary design. Behind the neoclassical exterior, a decidedly bohemian air permeates this luxurious hotel in the heart of Fitzrovia, the second hotel in Ian Schrager's venture with Marriott. Rooms are crisply styled in deep tones of chocolate and oatmeal, with huge beds and faux-fur blankets strewn about while bathrooms have cavernous freestanding tubs or sizeable showers. Service is exceptional and personalized, with arriving guests escorted to rooms upon check-in. But really it's all about the nightlife here, sophisticated though it is. Berners Tavern, the main bar-restaurant, has a belle epoque feel, with old paintings filling almost every inch of available space on the cool gray walls. Michelin-star chef Jason Atherton runs the kitchen, though the vibe is kept casual. The exclusive Punch Room is the more intimate of the two dedicated cocktail bars, with its creatively prepared alcoholic punches. A fashionably mixed crowd, relaxed atmosphere, and culinary expertise combine to create the recipe for this winning contemporary hotel.

Originally designed by French designer Philippe Starck, the style of this fashionable, quirky hotel is part surrealist baroque, part Alice in Wonderland; sleigh beds are positioned in the middle of bedrooms at playful angles, and so are the freestanding bathtubs and wash basins—indeed, everything is off-center. This extends to the hotel's popular afternoon tea, with its Mad Hatter's Tea Party theme. Amenities include an excellent spa with holistic bathhouse and indoor-outdoor fitness classes. There's also a pretty Japanese garden courtyard where you can get away from it all.