The Best Place to Shop in Soho, London

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We've compiled the best of the best in Soho - browse our top choices for the top things to see or do during your stay.

Agent Provocateur

Soho

Created by the late, great punk fashion designer Vivienne Westwood's son and daughter-in-law, this line of lingerie in gorgeous fabrics, silks, latex, and lace tends toward the kind of risqué underwear that is both provocative and practical. The original boudoir-like shop is staffed by assistants in prim pink uniforms in what was Soho's red-light district, but the brand has gone a bit more mainstream and now also sells bathing suits, nightwear, jewelry, and luggage in multiple locations in Knightsbridge, Mayfair, Victoria, and Notting Hill.