Hamleys
When children visit London, this institution—the oldest toy store in the world—is at the top of their agenda. Its six floors hold 50,000 lines of the latest dolls, soft toys, video games, and technological devices, as well as old-fashioned items like train sets, Subbuteo soccer games, drum kits, and magic tricks, plus every must-have on the preteen shopping list (some parents may find the offerings to be overly commercialized, as they're heavy on movie and TV tie-ins). Hamleys is a bit of a madhouse at Christmas time, but Santa's Grotto is one of the best in town.
