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Ever since Yves Saint Laurent arrived in the 1960s, the Rive Gauche has been synonymous with iconoclastic style. Trendsetting stores line a jumble of streets in the 6e arrondissement, and exciting boutiques await between Place de l'Odéon and Église St-Sulpice. In the 7e arrondissement, don't miss Rue du Bac and that jewel of a department store, Le Bon Marché. St-Germain-des-Prés is also known for its chocolate shops.
The A.P.C. brand may be antiflash and minimal, but a knowing eye can always pick out its jeans in a crowd. The clothes here are rigorously well made and worth the investment in lasting style. Prime wardrobe pieces include dark indigo and black denim, chic jackets, leather bags, and comfortable shoes. There is a second boutique nearby at 171 bd. St-Germain. Their surplus store at 40 rue Jacob has a sampling of last year's accessories, shoes, and clothing at reduced prices.
A loyal clientele has been devoted to agnès b. since the clothing brand was created in 1975. The simple-yet-innovative modern designs are paired with lasting quality in pieces like the signature "snap" cardigan available in a variety of colors, fitted T-shirts, and leather bags and jackets that last for decades. Her men's clothing collection is next door at No. 10.
Created near the chilly coast of Normandy, this company of "master spinners" has been making quality fishermen's clothes since 1889. Once family-owned, it was bought out by a devoted team of skilled employees, and the majority of their items are still made in France. The wool nautical sweaters and sailor caps are built for warmth and wear, and the striped, long-sleeve Breton T-shirts are classic French.
The bases are all covered here, when it comes to that coveted French élan: sleek designs, excellent quality, luxe fabrics, and prices well within the stratosphere. With styles that vie with the high-profile designers, and accessories to match, this label is an established, chic Parisian's wardrobe essential.
