Maisel's Bier-Erlebniswelt
Learn about the traditional Franconian art of brewing and cutting-edge craft techniques at this great little museum. The Maisel brewery opened on this exact spot in 1887 and is still run by the fourth generation of Maisel brothers, though the actual brewing is now done at the larger, neighboring site. Today, this brick building is given over to exhibitions on the history of brewing, including old tools and machinery, as well as windows into the working brewery next door. After learning the facts on a self-guided tour (bring your phone to download the guide app), head to the museum's pub-restaurant or beer garden to quaff a cool, freshly tapped Bavarian Weissbier (wheat beer), or opt for a "Tasting-Board" of some of their more experimental Maisel & Friends craft brews.