3 Best Hotels in Santa Maria Novella, Florence

High design resides at this art showcase near the Ponte Vecchio, where sleek, uncluttered rooms are dressed mostly in neutrals but have luxe touches such as leather headboards. The coolly understated public rooms have a revolving collection of photographs by artists like Helmut Newton adorning the walls; the reception area is subtly but dramatically lighted. Both the bar and restaurant attract sophisticated, fashionable locals.

The owner of this understatedly elegant hotel has a real passion for watches, which is why he chose to name his hotel after them (and why you will see them throughout the property)—and the location can't be beat, as it abuts the increasingly beautiful Piazza Santa Maria Novella. Public rooms have soft, comfortable chairs; the art deco–style breakfast room offers everything, including bacon and eggs. The building, a former 15th-century palazzo, has high ceilings and dark wood floors. Spacious rooms, most with bathtubs, offer a perfect place to recover after a day of touring. Attentive staff make a stay here a true pleasure.

For a taste of medieval Florence, stay in one of these character-filled guest rooms—some with canopied beds, some with balconies—housed within a 13th-century tower. The Torre Guelfa once protected the wealthy Acciaiuoli family; now it's one of the best small hotels in the center of Florence. A simple yet ample breakfast (think Continental-plus) is served in a serene glassed-in loggia.