7 Best Places to Shop in San Diego, California

Background Illustration for Shopping

San Diego’s retail landscape has changed radically in recent years with the opening of several new shopping centers—some in historic buildings—that are focused more on locally owned boutiques than national retailers. Where once the Gaslamp was the place to go for urban apparel and unique home decor, many independently owned boutiques have decided to set up shop in the charming neighborhoods east of Balboa Park known as North Park and South Park. Although Downtown is still thriving, any shopping trip to San Diego should include venturing out to the city’s diverse and vibrant neighborhoods. Not far from Downtown, Little Italy is the place to find contemporary art, modern furniture, and home accessories.

Old Town is a must for pottery, ceramics, jewelry, and handcrafted baskets. Uptown is known for its mélange of funky bookstores, offbeat gift shops, and nostalgic collectibles and vintage stores. The beach towns offer the best swimwear and sandals. La Jolla’s chic boutiques offer a more intimate shopping experience, along with some of the classiest clothes, jewelry, and shoes in the county. The new La Plaza La Jolla is an open-air shopping center with boutiques and galleries in a Spanish-style building overlooking the cove. Point Loma’s Liberty Station shopping area in the former Naval Training Center has art galleries, restaurants, and home stores. Trendsetters will have no trouble finding must-have handbags and designer apparel at the world-class Fashion Valley mall in Mission Valley, a haven for luxury brands such as Hermès, Gucci, and Jimmy Choo.

Enjoy near-perfect weather year-round as you explore shops along the scenic waterfront. The Headquarters at Seaport is a new open-air shopping and dining center in the city’s former Police Headquarters building. Here there are some big names, but mostly locally owned boutiques selling everything from gourmet cheese to coastal-inspired home accessories. Just next door, Seaport Village is still the place to go for trinkets and souvenirs. If you don’t discover what you’re looking for in the boutiques, head to Westfield Horton Plaza, the Downtown mall with more than 120 stores. The sprawling mall completed a major restoration project in 2016 to include a new public plaza, amphitheater, and fountains.

Most malls have free parking in a lot or garage, and parking is not usually a problem. Westfield Horton Plaza and some of the shops in the Gaslamp Quarter offer validated parking or valet parking.

Ascot Shop

La Jolla

The classic Ivy League look is king in this traditional haberdashery, open since 1950, that sells menswear by Saxx, Hagen, and Peter Miller. In-house same-day tailoring is available.

7750 Girard Ave., San Diego, CA, 92037, USA
858-454–4222

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Emerald City Surf Shop

Coronado

For more than 37 years, Emerald City has provided Orange Avenue shoppers with a broad selection of swimwear, clothing, sunglasses, and hats from beachy brands like Billabong, Roxy, Vouri, and O'Neill. The shop also offers surfboard, bodyboard, and swim fin rentals.

Moniker General

Liberty Station

Grab your hipster plaid flannels, cleverly named candles, linen jumpsuits, plant-dyed bandanas, and canvas backpacks at this Instagram-worthy shop where you can stock up on clothing, home goods, and accessories, all while sipping on a craft cocktail or coffee.

2860 Sims Rd., San Diego, CA, 92106, USA
619-255–8772

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Overload

North Park
Get the latest brands of footwear, streetwear, skateboards, and accessories at this edgy skate shop.
3827 30th St., San Diego, CA, 92104, USA
619-819--6143

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Thread and Seed

South Park

This indie boutique in South Park’s historic 30th & Fern building is filled with quirky art, jewelry, gifts, and clothing from emerging designers and artists using recycled or repurposed materials. Take advantage of their custom Build-A-Box option to create a one-of-a-kind souvenir.

2220 Fern St., San Diego, CA, 92104, USA
858-433–0950

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Wild Dove Boutique

Coronado

Presenting a more chic, yet still casual alternative to the beach attire available throughout the island, Wild Dove offers a selection of fashion-forward women's apparel appropriate for both work and play. Handbags and other accessories make for a complete outfit.

1029 Orange Ave., San Diego, CA, 92118, USA
619-316--1969

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Sigi's Boutique

Women seeking high-end European designer fashions and accessories love this shop's fine cashmere from Scotland, stylish classics from Italy and France, and sportswear from Herno.

7888 Girard Ave., La Jolla, CA, 92037, USA
858-454–7244
Shopping Details
Closed Mon.

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