AREA15
While admission to the facility is technically free—though advance reservations can get you in faster on busy nights—almost all of the attractions require you to pay a separate admission: Omega Mart is an otherworldly convenience store, which leads into a walk-through funhouse full of immersive art from the Santa Fe–based arts collective Meow Wolf (it's also the most expensive individual experience); Wink World is full of art and tech surprises courtesy of Chris Wink, a co-founder and original member of the Blue Man Group; Museum Fiasco is an immersive, disorienting clublike bombardment of light and sound. Peripheral attractions include axe-throwing, golf and racing simulators, and rides on ski-lift chairs suspended from a ceiling track. You can also simply chill out with a cocktail under a canopy in The Sanctuary lounge or beneath a luminescent tree in the Oddwood Bar in the center of it all. Food choices include burgers at The Beast or sushi at Kaia. If you are just looking to visit Omega Mart, you can avoid the more expensive "Experience" tickets by buying a general admission ticket on the Meow Wolf site ( meowwolf.com).
The original building is joined by other attractions just to the west, the latest being an interactive experience themed after the John Wick movie franchise. The Illuminarium offers a Rolling Stone magazine-branded history of rock and pop music called Amplified, including a montage of every single Rolling Stone cover on a projection surface that is 20 feet tall.
And that's all just in the main, original building. AREA15 was so instantly popular that a massive 20-acre expansion to the north was set to begin unveiling new attractions by the end of 2025. The anchor will be Universal Horror Unleashed, centered around four themed haunted houses (the classic Universal monsters, The Texas Chainsaw Massacre, Scarecrow: The Reaping, and The Exorcist: Believer) from the folks behind the Halloween attractions at Universal Studios. New retail and a non-gaming hotel will be part of the expansion. Admission to the building is free, but online reservations let you skip lines out front and may be required on busy nights.