Bar Italia
This legendary Italian coffee bar on Frith Street is Soho's unofficial beating heart and a 22-hours-a-day institution. Established in 1949 during the postwar Italian coffee bar craze and still run by the founding Polledri family, today an eclectic parade of colorful locals grab a quick espresso or cappuccino made from the vintage Gaggia coffee machine, and wolf down a chocolate baci, slice of pizza, or bacon bap at the mirrored bar counter. The place is plastered with Italian flags and pics of vintage Italian opera singers, movie legends, and '50s world boxing champs, and it's the best spot in town to watch Italy play during the World Cup.